Articles, Blog

To Buy or Lease a Car

To Buy or Lease a Car

JEN: Woahhhh. Leasing or financing options available. Hmm… COMMANDER: Can I help you? JEN: Yeah! I want this… but I’m not totally clear on the difference between leasing and financing a spaceship! COMMANDER: Well it’s just like leasing or financing a new car. Except this car happens to reach 50,000 miles per hour and can navigate in outer space. But…

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Articles, Blog

POP CULTURE: The Clever Tricks of Advertising

POP CULTURE: The Clever Tricks of Advertising

When advertising began in a significant way in the [early] 19th century It was a relatively straightforward business. It showed you a product told you what it did where you could get it and what it cost Then in 1960s America a remarkable new way of advertising emerged Led by Luminaries of Madison Avenue Like William Bernbach David ogilvy and…

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Articles

HISTORY OF IDEAS – Romanticism

Romanticism is one of the most important historical events of all time. Unlike a lot of what gets called history, romanticism isn’t a war or a piece of technology or a political event. It refers to the birth of a new set of ideas. It is about a mindset and a way of feeling. Romanticism began in Western Europe in…

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Articles, Blog

Why Do Rocks the Size of Cars Suddenly Break From Cliffs?

Why Do Rocks the Size of Cars Suddenly Break From Cliffs?

– Holy crap, holy crap. In Yosemite Valley, rockfalls like this one can happen every 4-5 days, where boulders that can be larger than your average car or apartment building thunder down steep mountainsides. Greg stock is a geomorphologist who works alongside USGS engineer Brian Collins. Using a combination of high-res photography, LiDAR, aerial surveillance, and 3D modeling, it’s their…

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