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One-of-a-kind car buying experience

One-of-a-kind car buying experience


ITS MANUFACTURERS IN CHINA.>>>YOU CAN’T MISS IT. IT IS RIGHT THERE ON THE KATY FREEWAY. EIGHT STORY TOWER FILLED FROM TOP TO BOTTOM WITH VEHICLES. IT’S A CAR LOT OF SORTS, BUT NOTHING LIKE YOUR TYPICAL DEALERSHIP. IN THIS CASE, YOU DO ALL THE SHOPPING FROM HOME. NO SALESPERSON, NO ALLEGING. OWEN CONFLENTI EXPLAINS HOW IT WORKS AND HOW YOU CAN SAVE THOUSANDS OF DOLLARS ON YOUR NEXT CAR PURCHASE.>>Reporter: IT’S A ONE OF A KIND CAR BUYING EXPERIENCE HERE IN HOUSTON. PURCHASE YOUR VEHICLE ONLINE AND THEN PICK UP FROM A VENDING MACHINE OR HAVE IT DELIVERED TO YOUR DOOR.>>BUYING THINGS ONLINE IS NOTHING NEW. I MEAN, WE DO AMAZON. EVEN IN THE DAYS OF YOUR GRANDPARENTS, MAIL ORDER THROUGH THE CATALOG, J.C. PENNEY’S, SEARS, IT’S NOTHING NEW. BUT CARS, IT’S UNIQUE.>>Reporter: UNIQUE INDEED. THERE ARE NO SALESPEOPLE. THERE IS NO PRICE HAGGLING OR SPENDING HOURS ON A LOT TRYING TO MAKE THE RIGHT DEAL. IT’S ALL DONE VIRTUALLY.>>ABOUT 13 MINUTES. IT WAS GLORIOUS EXPERIENCE.>>Reporter: THE PHOENIX-BASED COMPANY RECENTLY OPENED ONE OF ITS LOTS HERE IN HOUSTON. THE COMPANY PRIDES ITSELF ON CREATING THE ULTIMATE CUSTOMER SERVICE EXPERIENCE.>>YOU CAN LITERALLY BUY A CAR FROM YOUR OWN HOME AND REALLY DICTATE YOUR OWN PURCHASE PROCESS. PART OF THE DRAW OF THIS IS THE ABILITY TO GET YOUR OWN FINANCING AND TO DETERMINE YOUR OWN DOWN PAYMENT AND TO DETERMINE WHEN YOU WANT TO PICK UP THE CAR AND WHEN YOU WANT IT TO BE DELIVERED TO YOUR HOME. IT’S REALLY ABOUT THE CUSTOMER EXPERIENCE AND NOT ABOUT THE DEALERSHIP EXPERIENCE.>>Reporter: HE PURCHASED A BMW AND SAYS THE PROCESS WAS EASY.>>IT’S A PAINFUL PROCESS WHEN YOU GO TO A DEALERSHIP. THE WHOLE THING, YOU DON’T HAVE TO LEAVE YOUR COMPUTER OR YOUR OFFICE OR YOUR — WHEREVER YOU’RE DOING THIS. AND YOU CAN BE DONE IN UNDER 30 MINUTES.>>Reporter: SHEAR HOW IT WORKS. HOP ONTO THE SITE, FIND THE VEHICLE YOU WANT AND THE CAR INVENTORY OF MORE THAN 7,000 VEHICLES. ENTER YOUR FINANCING INFORMATION, WHICH CAN BE DONE THROUGH YOUR BANK OR THEIRS. JUST LIKE THAT THE DEAL IS DONE. ONCE YOU COMPLETED EVERYTHING ONLINE FOR YOUR PURCHASE, THEN COMES THE FUN PART. JUST LIKE THAT, YOU’RE REA TO ROLL. THE VENDING MACHINE IS EIGHT STORIES HIGH, HOLDS UP TO 30 VEHICLES. CUSTOMERS DON’T ACTUALLY GET OREIDE IN THE VEHICLE AS IT COMES DOWN, BUT THEY DO GET A VIDEO OF THE VENDING PROCESS. BUYERS GET TO INTERACT WITH THE CUSTOMER ADVOCATE AT PICK UP OR DELIVERY.>>SINCE THE CAR IS SO MUCH THE WHOLE JOURNEY IS REALLY ONLINE, THIS IS THE PERSONAL TOUCH ONCE WE GET IT HERE. THEY’RE HERE MAKE THAT UNPERSONAL EXPERIENCE REALLY PERSONAL FOR YOU AND REALLY COMFORTABLE.>>Reporter: YOU HAVE UP TO SEVEN DAYS TO FEST DRIVE THE VEHICLE. IF YOU DON’T LIKE IT, RETURN IT. AND START ALL OVER AGAIN. SINCE THE DEAL ISN’T COMPLETE UNTIL YOU SIGN THE PAPERWORK IN PERSON. THE COMPANY WANTS TO CHANGE HOW PEOPLE FEEL ABOUT BUYING A CAR.>>THAT’S REALLY IMPORTANT PIECE OF THE PUZZLE IS THERE IS NO SELLING ONCE YOU ENTER THIS FACILITY. IT’S ALL DONE ONLINE IN THE COMFORT OF YOUR HOME.>>Reporter: IT CAN OFFER SAVINGS OF UP TO $2,000 OFF KELLY BLUE BOOK PRICING FOR CERTAIN VEHICLES BECAUSE THEY HAVE NO SALES STAFF AND THE VEHICLES ON THE LOT HAVE ALREADY BEEN SOLD. THEY’RE JUST WAITING TO BE PICKED UP. FOR A LINK TO THE SITE, VISIT

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