How to Use LinkedIn Sales Navigator to Generate Leads?

At the top of my list for best sales tools,
you’ve got Yesware and I did a video on that, but another one that is super useful, that I’ve
had a ton of questions about on this YouTube channel asking whether it’s worth it or not,
is LinkedIn Sales Navigator. LinkedIn Sales Navigator is the premium version
of LinkedIn. It’s $64.99 a month. Basically what it lets you do is find leads
a lot more efficiently and it’s so useful for us. Both of my sales team have their own. The VAs that we use for Upwork, they have
their own Sales Navigators. Sales Navigator is one of the easiest tools
to make pay for themselves and in this video I want to show you how we use Sales Navigator
and how you can use it to generate leads and how you can speed up all your processes. So let’s jump into it. Sales Navigator from LinkedIn. The think to look at with LinkedIn Sales Navigator
is Lead Builder. And what you’ll do is you’ll take your
ideal client profile that you came up with in any of those previous videos we’ll link
to one with questions to ask there. And you can put them in here and find the
type of leads you’re looking for. So for Experiment 27 we’re always looking
for founders at digital agencies so let’s go through here. Geography: United States. Title: CEO, founder, managing director. 51 to 200 people and also 200-500. Digital agency is the keyword. And it looks like we have 6,409 results. And there are other advanced features here
as well that you can look at. Years working at company. Years of experience. This sort of thing. But right now let’s just do this. Basic search here. Okay, so United States, Marketing and Advertising
Company Size 51-200 people, CEO founder and managing director. And then we’ve got 2000 total results here
ready to go. Okay, then what you can do from here is send
this over to your VA or do it yourself. And you can just grab their names. Then before you send any emails just be sure
to check all of these, obviously you don’t want to blast out to everyone but all the
info is here for name and website. You can do that for a couple of them. And then use the add ons we talked about previously
to split the names and get the email addresses. So you use split names to get this split and
use the email hunter add on to find the email address. And there it is. [email protected] And that’s how easy it is with Sales Navigator. You can have your VAs or yourself go through
any of these lead lists and the only things worth tweaking are coming up with the right
searches to find the highest quality leads. Sales Navigator’s pretty good but you still
have to make sure you check everything to be sure that it’s solid. For instance this woman is a bad lead because
she’s coming from Dallas Decorators Showcase which is a nonprofit and not fitting any of
these. So it’s worth looking at all the leads,
you know, spending a couple of minutes when you do the research but otherwise most of
these 2K leads are gonna be solid. And that’s why I recommend Sales Navigator. Check it out, let me know in the comments
if it’s worked for you. Let me know if you have any feedback or you
want me to run through your lead criteria. You know, just post it down in the comments
and I’ll take a look. Feel free to like this video to encourage
this type of content on YouTube. Subscribe to this channel for more B2B sales
training. And if you need marketing support for your
digital agency check out Thanks!

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