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Enterprise Rent-A-Car Company History – Europe

Enterprise Rent-A-Car Company History – Europe

Our history of success
we’re just getting started. 1957 Jack Taylor opens Executive Leasing inside of a St. Louis car dealership with a fleet of seven cars. [Music] 1962 Jack listens to his customers and adds a rental car division with a fleet of 17 cars. Our first car sales location also opens. [Music] 1969 The Enterprise era begins. Jack Taylor renames Executive Leasing in honor of the USS Enterprise, the aircraft carrier he served on during World War ll. [Music] 1974 Enterprise adopts the suggestion of an employee, and offers free rides to the rental office. The “We’ll Pick You Up” tradition begins. [Music] 1991 Jack Taylor’s son, Andy Taylor, is named Enterprise Rent-A-Car CEO. [Music] 1993 Enterprise global expansion begins with an office in Canada. Locations in the United Kingdom and Germany follow shortly after. [Music] 2007 Enterprise celebrates its 50th anniversary. Later that year, Alamo Rent A Car and National Car Rental become a part of our portfolio of brands. Two years later, we adopt the name Enterprise Holdings. [Music] 2012 Enterprise expands operations into France and Spain with the acquisition of Citer SA and its subsidiary Atesa from PSA Peugeot Citroën. 2013 Pam Nicholson, who started as a Management Trainee, is promoted to CEO of Enterprise Holdings. Nicholson is the first non-Taylor family member to hold that title. [Music] 2017 Enterprise celebrates its 60th anniversary and in the same year hits the milestone of 100,000 employees worldwide. [Music] 2018 Enterprise opens its 10,000th location. Now, the Enterprise Holdings family of brands operates in more than 90 countries throughout the world. [Music] Ready to become part of our story? Visit our website for more information.

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