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CarMax Goes All In for ’96 Honda Accord

CarMax Goes All In for ’96 Honda Accord


To the guy who posted the video for the
1996 Honda Accord and his girlfriend now fiance, I’ve been authorized by Carmax to
make a legal and binding offer for “Greenie,” the aforementioned Accord. Now, Carmax doesn’t play games, haggle or pull the
wool over anyone’s eyes and with our same price for everyone policy we can’t –
nay, WON’T – get into a bidding war for the car. But believe me when I tell you that
your commercial has made a 1996 Honda Accord sized hole in our heart and we
WILL NOT REST until we’ve filled it. So, here’s what we’re prepared to offer:
We’ll buy the Accord. Obviously. We’d also like to buy the cat for $5,000. We’re cat
people. That old passenger seat coffee pot? We want it. Let’s say thirty five hundo.
Mexico mug? Need it. Two grand. Also your fiance’s fuzzy sweatshirt jacket thing
looks comfy so let’s call that another couple of cozy Gs. And at the end when
she’s eating the sandwich on the cliff at sunset? If there’s any leftover we want
that too. We’ll give you five hundred. Four hundred if it has mayonnaise. That’s
right, we want it all. Our offer? Let’s round up and call it $20,000. This offer is redeemable in any of our 188 Carmax locations for the
next 7 days, like all our written offers. The Mexico mug is non-negotiable.
The cat is optional. At Carmax we buy all the cars and sometimes the jackets
and sandwiches too.

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90 thoughts on “CarMax Goes All In for ’96 Honda Accord

  1. Some publicity, many awesome people allows that to happen. CarMax has been a very liable and level company since the begging. Keep it up.

  2. You guys managed to take 20k and a iPhone camera and turn it into viral video & mass advertising. This is smart marketing.

  3. I've got a white 98 Accord that was gifted to me when I was 15. I cherished it for 8 years, and It's in good condition.

    I'll be anxiously awaiting your offer.

  4. You guys are freaking amazing. We liked you anyway because of our experiences with you over the years, but now, you just made a little CarMax shaped hole in our heart. Seriously, this is awesome.

  5. shoulda left the cat and went with rubber duckies. you know that cats high maintenance just by looking at it. rubber duckies dont need their litter changed every time they lay logs. and that pirate one looks mean enough to act as theft deterrent which raises the resale value.

  6. $200k for ad campaign that has a 1 in 20 chance of being effective
    or
    make a cheap video offering to buy an existing audience from reddit/youtube for $20k (plus a shitty car they can re-sell)
    #marketing #budgets

  7. 20 grand for a 96 Accord when your company would only offer 15 grand for a 1000hp Supra Turbo. just trying to piggyback views from someone who knows how to actually sell a car!

  8. I don't make a habit of commenting on commercials. But THAT was a winner. I would flag this an example for all marketing students to study – whatever it is that drives this commercial, whatever you would call it, no amount of celebrity or financial power can compete with this for lasting, positive impact on my sense of the brand.

    Do real things for real people, and tell me about THAT. Show me that there are real human beings behind the label, and give me a sense of their values, interests, and even their sense of humor. You can throw a million dollars at a commercial and entertain me for a moment, or you can reach out as a team to a real couple, with all the good humor and creativity that went into this commercial, and leave a lasting impression on your audience. Good stuff. ๐Ÿ™‚

  9. I got a 135k original mile 5spd manual 1996 Accord EX Coupe in my garage for sale right now! I'm willing to let it go for 75% less than your offer for that auto-tragic version! Get at me CarMax! ๐Ÿคฃ

  10. great commercial, two things. first i hope this guy sees it and takes the deal. he deserves it for the video he made. secondly did anyone else read the disclaimer at the end at the bottom haha that made the video that much better !

  11. Iโ€™ve sold three cars to CarMax and bought a new mini van from them as a dealer too. Amazing company and now an amazing sense of humor. Iโ€™ll always give them a shot when I need to sell. No hassle, no haggle best offer I got every time.

  12. Well, this sure blew my mind. I'll be stopping by a CarMax sometime soon to check out what you have. This was really cool.

  13. Ik this video is a joke. But they say they wont get into a bidding war because they have a "same price for everyone" policy.

    So if im seeing this right, anyone can bring in a green 1996 accord and get 20k? Understandable.

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  15. Only in America would a you tube joke turn into a company giving away 20k when poor people are starving and freezing this winter.

  16. lol. Good for you, CarMax. Good for you.

    ….'Still saying that you guys have too much damn money, but hey – spend it however you want.

  17. Greatist car commercial ever! I have 2 Honda Accords, one is 1998 and my other one is a 1994. Each has under 100,00miles! Other than a few issues they will be driven forever . You captured the essence of the car and the driver perfectly!

  18. Oh, I'd never heard of Carmax before. Should I need a car in the future I'll take a look assuming a location is near me.

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