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Car dealerships wheeling and dealing on President’s Day

Car dealerships wheeling and dealing on President’s Day


I’M ASHLEY AFONSO… ASHLEY: PRESIDENT’S DAY MEANS CAR SALES. 22NEWS REPORTER MATT CARON FOUND THE DEALERS WORKING TO MAKE SALES ON THIS HOLIDAY. MATT CARON: DEALERSHIPS ARE GETTING CREATIVE WITH THEIR PRESIDENT’S DAY SALES. FROM DOUBLING YOUR TAX REBATE TO LONG- TERM ZERO INTEREST FINANCING. NOTHING SIGNALS PRESIDENT’S DAY QUITE LIKE THE SMELL OF THE INSIDE OF A BRAND NEW CAR. THE BALLOONS WERE OUT AT BALISE HYUNDAI IN SPRINGFIELD. GENERAL MANAGER BRIAN HOUSER TOLD 22NEWS WHAT MAKES PRESIDENT’S DAY SO SIGNIFICANT. BRIAN HOUSER, GENERAL MANAGER, BALISE HYUNDAI, SPRINGFIELD: THE MANUFACTURER HAS NEW MODEL YEARS. ON TOP OF THAT WE HAVE A LOT OF 2017’S SO IF PEOPLE DON’T WANT TO GO WITH THE NEW MODEL THAT CAM OUT THEY CAN TAKE ADVANTAGE OF SUBSTANTIAL SAVINGS ON THE 2017’S. WHETHER IT’S THEIR LUXURY SEDAN — THE GENESIS OR A BALISE CERTIFIED PRE-OWNED VEHICLE, HOUSER SAID THEY ARE ALL COMPETITIVELY PRICED. ITS NOT JUST THE PRESIDENT’S DAY DISCOUNTS. THESE NEW CARS HAVE A LOT OF FEATURES, INCLUDING A TECHNOLOGY THAT CAN DETECT WHEN THERE IS ABOUT TO BE A COLLISION. IT STOPS YOUR CAR AUTOMATICALLY. A DAY OF WHEELING AND DEALING — CUSTOMERS LIKE ROB CAPNER — SHOPPING TO REDUCE HIS CARBON FOOTPRINT. ROB CAPNER, LONGMEADOW: THEY HAVE A PLUG IN HYBRID AND A HYBRID VERSION AND WE ARE TRYING TO BE GREEN AND JUMP INTO THAT MARKET. HISTORICALLY, DEALERSHIPS BOOST DEALS ON PRESIDENT’S DAY TO KICK OFF THE SALES SEASON. MATT CARON: ONE OTHER NEW FEATURE FOR 2018. BLUE LINK TECHNOLOGY. YOU CAN START YOUR CAR FROM YOUR CELL PHONE.

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