Articles, Blog

Automakers switching gears with car sales down

Automakers switching gears with car sales down


E’LL BE FOLLOWING UP ON THIS ONE. THANK YOU, STEVE.>>Kim: OVERALL VEHICLE SALES ARE DOWN A BIT, BUT CAR SALES HAVE PLUNGED IN RECENT YEARS. FORD’S FIRST 6 MONTHS DOWN 20%, WHICH HAS THE CAR COMPANIES RETHINKING WHAT THEY’RE BUILDING AND DOING THINGS DIFFERENTLY AFTER THE DOWNTURN. BUSINESS EDITOR ROD MELONI IS LIVE IN SOUTHFIELD WITH MORE ON THIS STORY. ROD?>>Rod: WE’RE OUT HERE AT SARA CHEVROLET. AND THEY HAVE THE ROAD CLOSED OFF. THE BATTLE IS BIGGER THAN JUST ROAD CONSTRUCTION WHERE THEY’RE OPEN. LOOK BEHIND ME. SEE ALL OF THIS? LOTS OF SUVs. THERE’S A CAR THERE. THAT’S WHAT’S GOING ON OUT HERE. FOR THE CUSTOMERS. AND SHE GOT HER SUV TODAY.>>THIS IS MY FIR CAR THAT I’M PAYING FOR.>>Rod: 22-YEAR-OLD BRIANNA PICKED UP HER CHEVY TRAX SUV AND SAID SHE NEVER THOUGHT ABOUT BUYING A CAR.>>I CAN PLUG MY PHONE IN AND SEE EVERYTHING. I LIKE THAT I CAN SEE OVER A LOT OF PEOPLE BECAUSE I’M SMALL. AND BIGGER CARS, I CAN SEE THE ROAD BETTER AND IT WAS GOOD GAS MILEAGE.>>Mort: GENERAL MOTORS IS CONSIDERING SHELVING HALF A DOZEN CARS, INCLUDING THE IMPALA.>>WHAT’S THE BEST PRODUCT TO GO TO MARKET WITH IN 2022?>>Rod: SOMETHING IT DIDN’T ASK IN THE BAD OL’ DAYS AND KEPT BUILDING THE SAME OLD VEHICLES AND KEPT DISCOUNTING THEM. AND THEN THE BATTLE OF FULL-SIZE AND MID-SIZE CARS. GM BUILDS THE MALIBU AND THE IMPALA?>>IF YOU NEED THE EXTRA SPACE, PEOPLE CHOOSE AN SUV INSTEAD.>>Rod: AND AS LONG AS YOUNG CAR BUYERS LIKE BRIE KEEP SAYING CARS AREN’T ON THEIR RADAR, THE DOMESTIC THREE AND THE WHOLE INDUSTRY ARE LISTENING.>>I’M SO HAPP>>Rod: AND THAT’S THE REAL POINT HERE, HAPPY CUSTOMERS, OKAY? IT’S A CUSTOMER DRIVEN REVOLUTION AND THEY SAY CARS AREN’T WHAT THEY WANT. CARS WON’T GO TO ZERO, BUT FROM EVERYTHING WE CAN TELL, WE’LL SEE MORE AND MORE SUVs AND CROSSOVERS AND THAT KIND OF THING IN THE INDUSTRY AND EVERYBODY SEEMS TO BE GETTING ON BOARD.>>Kim: IT’S FASCINATING TO SEE THE TRENDS EVOLVE. AND I’M SURE THERE’S MORE CAUSING A SHIFT IN THIS CUSTOMER DEMAND ON THE CAR LOTS LIKE WHAT YOU’RE TALKING ABOUT.>>Rod: WHAT YOU’RE SEEING NOW IS YOU’RE SEEING DIFFERING KINDS OF CROSSOVERS, LIKE THE CAR SITTING UP HIGH. THE TOYOTA CHR, THE NEA — AND THEY’VE BECOME AN SUV IN A SMALL FORM BECAUSE THAT’S WHA THE

Tagged , , , , , , , , , , , , , ,

1 thought on “Automakers switching gears with car sales down

Leave a Reply

Your email address will not be published. Required fields are marked *